Posts Tagged sports

PR Work With Football Fans CRM

Posted by on Thursday, 1 September, 2011

Today, in almost all sectors of business came the concept of "Customer focus", "Customer loyalty" and crm. But as things stand in the football business? Oriented clubs on whether their clients? Are they aware of their fans all? After all, it is a customer fan club. That fan is the money the club, wanting to get away with certain services, video games, and goods as souvenirs and paraphernalia. crm market system in Russia is growing every year. Company knowingly spend on projects implementing similar systems of tens of thousands of rubles to the millions of dollars trying to attract new customers and retain old ones, knowing that if they do not attract client now, if they will not keep an existing customer is worth much more expensive than the first, then they will lose part of their profits. So how crm systems can increase the profits of football clubs? How are they able to increase the loyalty of the fans? Why are the tools available to work with the public not able to significantly increase profits? To answer these questions, it is sufficient to identify disadvantages of the current pr tools and find out whether a crm system can implement the necessary advantages. At the beginning of the season clubs like to hold "traditional meeting with the fans, which are spoken about plans for the season, are new players and discuss the interaction with support groups. Minus the present situation is that at these meetings there is the Group, only a fraction of fans abreast of the current situation and knows the latest news.

Posted by on Tuesday, 3 May, 2011

Later, this system was borrowed by schools of karate. Innovation was extremely successful, taking into account the mentality of the Europeans, not differing faith in teachers and patience, as compared with the Japanese. They demand quick results. As well as a variety of badges: badges, emblems, badges, telling others about the rank of their carrier. This change was well not only for raising self-esteem of pupils, but also to the financial condition of schools and coaches. After all, each renting a belt – it is paid. In some schools, it simply bought the belt, regardless of its future the carrier (maybe already online stores with belts is ) Re kapueyry, the belt system reminds me of the marketing system of franchising.

There is a primary school in Brazil, say Expressao Paulista (arbitrary example, the situation similar with all schools). If a person engaged in Kiev Expressao Paulista, wants to get the belt, it will need to wait for the seminar. Seminars are held approximately once a year. At a seminar in Kiev coming artist from Brazil and dedicated students. Participation cost about $ 100 for three days.

Kiev coach has no right to himself to give the belt to his disciples, because This school is part of a worldwide school Expressao Paulista and Kiev office has its own curator in Brazil. And that the curator, of course, very interesting to come to Kiev, with a paid flight, accommodation and fees for the seminar. What's the most fun, belts in different schools kapueyry – different. That is, if you are in the same school, then Arriving in another, you will need to crawl on lap hierarchy first. I hate when I try to impose some artificial value system aimed at extracting money from me (this sin in Ashe kapueyra). Something reminded buy armor for real in the mmorpg – people buy totally non-utilitarian things (even things as status) to raise self-esteem in a narrow range just like they did. There is an argument in favor – getting the belt is an incentive for self-improvement and gives systematic and meaningful training. There are already individually. I've had enough self-discipline and willingness to engage. And someone may be necessary belt. ps In this article the word "Kapueyra" all the time I wrote with "y" vseredine. Although it is common spelling of "capoeira". What would little to clarify the situation, I will mention that in the Portuguese unaccented letter "o" sounds like "y". In Russian, for example, "a" tends to be "a". As with the word "milk", which probably drives the stupor of foreigners in our pronunciation of his usual "Malak". So, a transliteration of the word capoeira is ambiguous and allows for two options. In kapueyre not block the blows to just shy. Kapueyra well-developed arm strength. Stick in the photo – the berimbau, one of the main musical instruments. Rod passes in a game style to the accompaniment of live music.