If companies in complex markets with very high product variety are present, it is, however, advisable to turn professional consulting firm. Many Innovation Manager, trend researchers or even advertising agencies have specialized in this objective approach of trend detection. How a company can successfully implement the acceptance of innovations within a company trends a question of corporate culture, internal communications and the appreciation of each employee is primary. For even more analysis, hear from Mark Berger. Especially companies with high sales meet ideal conditions, to be close to the customer. The salesperson can typically immediately recognize changes in the market environment and the customer needs and should have the possibility to share the company with their assessments.
For marketing-enabled Requires an open culture innovations”. Often, the Executive floor has a brilliant idea, but fail to get even this idea the employees. Read more here: Jonah Bloom. In many cases, innovations are thus enforced and simply set, without involving the employees in the process of realization. The integration of new developments in the company can therefore not take place only, if the strategy is already set. Rigid hierarchies, increasingly innovative networks must be developed to keep pace with the rapid changes in the market. Development Web 2.0 and its implications in the near future a large portion of the print media will fall away, because new communication platforms and output devices available. The current development however is not the end of the age of the paper, but characterized a restructuring of the media.
It rarely happened before, that a veteran medium was completely replaced with a new only functions have changed. Electronic media are the print media in some places superior: about in terms of timeliness and also when it comes to finding the needle in the haystack, such as book reviews at Amazon or finding classified ads on the Internet offer unbeatable benefits. The classic paper is experiencing a Renaissance but again and again: just because we live in an overwrought information society, the need rises after calming, silent and slow media, interpretation authority. Books and printed matter are finished probably even more exclusive and more to meet the changing needs of our customers. In the next ten years there will be about 50 percent of less printed matter give but perhaps also 50 percent less nonsensical printed. The key to the success you must follow every trend, but you should analyze what developments for the company are useful and fits the company’s strategy. In the implementation of innovation it is essential an open corporate culture to promote your own ideas of the Employee admits and takes seriously. “To the person as a keynote speaker of the fourth CMO Summit Matthias Horx at Grand Hotel Heiligendamm the theme the ten key trends in marketing of the future” before. As co-founder of the Zukunftsinstitut GmbH trend and futurologist Matthias Horx engaged in years of early recognition of sustainable development and also their benefits for the economy. To the event annually decision-makers from different sectors of industry meet to find out about current conditions and new developments in the marketing environment and to discuss problems. From 2 to 4 May 2010 the marcus evans Summit will take place for the first time in Germany. You will find more information about the event and to the Organizer on horx. Your contact way Verena Reith Public Relations Summit Division marcus evans (Europe) limited T: 00357 22 849 422 q: 00357 22 849 355 summits
At the company’s headquarters in Pirmasens businesses live not only the product range in appearances. “We have also a testing ground, where the companies can check our new facilities in detail before they take in their production. Only when all components have been optimized as desired, we build up then on the spot.” In the production of dishwasher by Miele in Bielefeld, the installation time by 50 percent could be reduced, for example, with a new psb system. And with four independent Assembly systems, the household appliance giant can produce parallel since better several product variants. Also in terms of ergonomics, the new production line was a milestone. More practical examples from the production of solar cells and truck fenders highlighted the versatility of the automated Intralogistiktechnik. Once again the broad content range of lectures took the strengths the Association of material flow and logistics.
Representative for the organizers of the RKW Hessen and the participants specially moved the comedy – cleaning lady for the anniversary event dedicated Erna the conclusion of the event: “logistics is exciting – I’d think!” More information: press contact: main view – Agency for public relations Edeltraud Kruse of Wilhelmshoher str. 35 60389 Frankfurt phone 0 69 / 40 56 29 54 company contact: RKW Hessen GmbH Sascha Gutzeit of Dusseldorfer str. 40 65760 Eschborn Tel.: 0 6196 / 97 02 – 21 consulting partner of SMEs the RKW Hessen is a Hessian institution that allows access to external know-how and subsidies of the country and the EU for consultations in small and medium-sized enterprises (SMEs) since its inception. In doing so, the RKW Hessen does the work for you when applying for funding them and ensures the economic success of advice – on more than 1,000 consulting projects in Hesse with its quality assurance.
NetBooster Group joins forces with metapeople and thus significantly strengthens its position in the European market. NETBOOSTER, one of the leading independent providers of digital communication in Europe, today announced a merger with the performance marketing agency metapeople. With this merger, NetBooster strengthens its position as one of the largest independent digital agencies. At the same time extended metapeople its international reach and expertise in all product areas. metapeople was founded in 1999 and has become over the years one of the leading digital communications agencies in Germany and of Switzerland. As one of the most successful German-language service provider with focus on search engine marketing, display advertising, affiliate marketing and social media marketing, metapeople works across the channel and internationally in up to 25 languages with around 100 employees for renowned clients in the industries of telecommunications, shipping trade, travel and insurance.
This step strengthens NetBoosters size and Presence in Europe and accelerated not only the growth of the group, but enhances also the sales and the company’s results. metapeople can employ international expertise to further expand of their business and for their clients realize through product synergies and expansion of economies of scale. The newly formed team consists of more than 550 employees worldwide and brings together campaigns in more than 95 markets on six continents. So metapeople and NetBooster can combine skills just on existing and emerging issues such as search, affiliate and media, ad exchange, Facebook, and realize a high quality for advertisers in all major European markets. “The merger with metapeople is equivalent to clear desire to create a significant position in all relevant European countries our strong local presence. This goes hand in hand with our desire to be the Agency of the future and to be always one step ahead in order to create the best solutions for our customers. Thanks to the international network, we now have a comparable clout to leading agencies in Europe reached”, Raphael zier, Managing Director of at NetBooster group.
The merged expertise will focus on digital marketing of the future, in particular on ad exchange and Facebook, with experts in this field who are always on the latest state of the art. The merger of the companies will still be a boost research and development, which is to be able to offer unique and more innovative technologies to the customers of the group. The acquisition of Metapeople is clearly in line with our ambitions to attain leadership in every European country with strong local organizations. She decides a first circle of acquisitions that were necessary to achieve our position. In addition, it is associated with our desire to be the future agency and to stay a step ahead is to offer our customers the best resources and technologies. Thus we have due to our international network, combined with the Agility and the ability to very rapid decisions of smaller companies, same penetration as very large agencies”, commented Raphael ornamental, CEO of NetBooster group. NetBooster in back we can reach the thickness of a leading group for digital communication.
To do this we provide our customers an international network as well as technologies and unique expertise. Furthermore, I am pleased very to see how Metapeople will become a strategic platform for NetBooster in one of the largest European markets”, Tim adds stripes, founder of Metapeople. About NETBOOSTER: NetBooster as independent interactive communication group founded in 1998, that provides comprehensive and specialized expertise to customers in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, affiliate, Web design, online media, CRM and social networking. With high investments in research and Development provides the Agency with their expertise and digital marketing technologies of tomorrow to guarantee its customers the best returns on their investments. NetBooster is in France, Italy, United Kingdom, Spain, Germany, Finland, Denmark, Sweden, the Philippines, China, and Brazil.
The group is led by Raphael ornamental and has 450 employees. NetBooster achieved a consolidated turnover of EUR 45 million in the year 2010. The Group bears the seal of OSEO-ANVAR and is thus recognized as a “innovative business”, an innovative company. NetBooster shares are traded on the Alternext market of Euronext Paris. ISIN code: FR0000079683 – ticker code: ALNBT for more information please visit our websites:, contact: NetBooster GmbH Gilles Bourdin, Managing Director of Berner-Street 64, 60437 Frankfurt Tel: 069-71 91 49 70