Posts Tagged marketing


Posted by on Wednesday, 8 August, 2018

Here are the studies no firsthand, so absolute access numbers of the search engines themselves behind, but extensive, representative data, which are Web pages and affiliate networks etc. won, weighted, grossed about implemented Trackingcodes in toolbars, widgets, and evaluated. (As opposed to Marc Bistricer). As in other areas of the market and opinion research also these data differ with each other gradually, the trend is here but clear. You summed up the market share calculated in this way, Google in Germany via its own offer and portals, which rely on Google’s search technology (,,…) achieved, how to reach a market share of 90 to 96 percent. Amazing that the Brussels competition authorities here see no problem for freedom of information in the Internet, or for the competition! The competition from Google, you can call the market situation hardly, divides the remaining 4 to 10 percent among themselves on the Gros”, here is the term given the size” of the after deduction of Google’s market share of remaining cake attributable to not a certain humor, while Microsoft’s Bing and Yahoo (now also the results of the Microsoft uses the Internet veteran), follow it providers such as ASK or lxquick. Never heard of? Flat. To argue, on the impact of such overwhelming market power is certainly exciting, but not the subject of this work. There are many reasons, which led to this development and contribute to the stabilization of the Status Quo. In addition to ease of use, clever marketing and a general human preference for the tried and tested mainly two aspects seem important to me. To the past: in 1998, at a time when fairly elaborate Web catalogs no longer manage the exploding structure of the Internet, the Internet, by presenting a completely new search method, which sorted millions of search hits with respect to their relevance and made available to the user could Segey Brin, Larry page, Google’s two founders revolutionized,.

Information Videos

Posted by on Friday, 7 October, 2016

Some videos do not changed over the years and continue to be effective This type of branding, as a decoration on the radio station may be relevant and do not undergo global changes over the years. Character: Information, staged mainly acoustic advertising – informational. Ads for buying, selling, and campaign opening, discounts and sales. There are many reasons why advertising is purely informational purposes only: Offers business affairs outweighed heard it in the information supply, information videos accommodates more text than playing and singing, you can not come up with creative appropriate; for creativity is just not enough time, money or a copywriter, creative do not underestimate deserved, creativity is not advisable in terms of media (ads in the subway and supermarkets). Informational advertising is clear, coherent and simple, but it does not attract, no draws, no holds. Staging audio advertising (singing and playing movies) is much less audible, but it is more significant, because it is noticed and remembered.

Game videos become popular quote, song – sing everywhere and sit in your head. On the other hand Staged videos require more careful attention, both in terms of creativity and production. More opportunity of failure, if not completed an actor and singer did not dopoet. Props can catch the fancy of movie and remembered, and may be misunderstood or cause rejection. Goals: branding, commercial (ad sales) Most advertising for voice messages is a sales promotion, establishment and improvement of self-image, increase customer loyalty. As a rule, aimed at selling advertising carries some image component, and vice versa – often branding carries with it certain selling feature.

And yet, branding is quite distinguishable from the commercial. It is usually not straight does not sound commercial proposition. For example, the greeting of commercials congratulating his audience on a holiday, or yourself, for example, with the opening or anniversary, thereby reminding myself of. On radio advertising of the frequency of its own projects and format as is image advertising. Commercial advertising is different in that it almost always is talking about a specific product or service, his or her strengths and merits and conditions of acquisition (shares, sales). Selection: independent, built-in regard to the ether, the advertisements are appearing in the ad units on the channel is independent and self-sufficient. The same advertisement that is part of another project – sponsorship of a program or project, part of a program or project, or a disguised candid jeans, a built-in.