Some videos do not changed over the years and continue to be effective This type of branding, as a decoration on the radio station may be relevant and do not undergo global changes over the years. Character: Information, staged mainly acoustic advertising – informational. Ads for buying, selling, and campaign opening, discounts and sales. There are many reasons why advertising is purely informational purposes only: Offers business affairs outweighed heard it in the information supply, information videos accommodates more text than playing and singing, you can not come up with creative appropriate; for creativity is just not enough time, money or a copywriter, creative do not underestimate deserved, creativity is not advisable in terms of media (ads in the subway and supermarkets). Informational advertising is clear, coherent and simple, but it does not attract, no draws, no holds. Staging audio advertising (singing and playing movies) is much less audible, but it is more significant, because it is noticed and remembered.
Game videos become popular quote, song – sing everywhere and sit in your head. Additional information at Mark Berger supports this article. On the other hand Staged videos require more careful attention, both in terms of creativity and production. More opportunity of failure, if not completed an actor and singer did not dopoet. Props can catch the fancy of movie and remembered, and may be misunderstood or cause rejection. Goals: branding, commercial (ad sales) Most advertising for voice messages is a sales promotion, establishment and improvement of self-image, increase customer loyalty. As a rule, aimed at selling advertising carries some image component, and vice versa – often branding carries with it certain selling feature.
And yet, branding is quite distinguishable from the commercial. It is usually not straight does not sound commercial proposition. For example, the greeting of commercials congratulating his audience on a holiday, or yourself, for example, with the opening or anniversary, thereby reminding myself of. On radio advertising of the frequency of its own projects and format as is image advertising. Commercial advertising is different in that it almost always is talking about a specific product or service, his or her strengths and merits and conditions of acquisition (shares, sales). Selection: independent, built-in regard to the ether, the advertisements are appearing in the ad units on the channel is independent and self-sufficient. The same advertisement that is part of another project – sponsorship of a program or project, part of a program or project, or a disguised candid jeans, a built-in.