The site – a business card of your company, so you should take care not only about his physical appearance, filling, but also about the promotion. Promotion – promotion of this site on the Internet. Site Promotion provides compelling advantages such as: attracting the flow of new customers, increase sales. Also, promotion of sites on the Internet provides such an important plus, as a significant reduction in the cost of advertising, because advertising online is much cheaper than advertising in the media. Besides, most of today's consumers in any direction have long appreciated the benefits of searching the required goods or services on the Internet because it saves time and, therefore, money.
Site promotion is a complex work. This is a selection of key words for the text content of your site, through which search engines will find your site in the network (copywriting) This will fit under the site code search engines, as well as site promotion involves registration in catalogs and reference exchange (contextual advertising). This site promotion works to bring your site on the first page of search engines. Copywriting writing articles is a topic of your site with the design and selection of key words that will fill the article with some frequency and periodicity, so that the article was optimized for maximum search engines. Site Promotion is the most popular search engines – Yandex, Rambler, Google. The appearance of your website on the first pages of search will give an immediate result (the influx of customers, increased sales).
Progress in Facebook is one of the most efficient and cost effective means of interaction with the target audience. This is a dynamically developing network, which shows the greatest increase in quality audience compared to other social networks. Now there are people gathered, with contacts abroad, traveling frequently, the media, Internet activists, businessmen who do business with both foreign and Ukrainian companies. Many of these people are trendsetters, and contact with them is very important for a business that targets the appropriate audience. Tips on promotion to Facebook Create your company page, but not Profile. Page – the main tool companies to communicate with your audience on Facebook.
This is analogous to the profile of people: only for the user to become a fan (fan) some pages that do not want to make a mutual friend, as is the case with personal profile. Why does not Profile? When the number of friends reaches a threshold of five thousand people and they can no longer add friends, start spamming all your friends personal message with the offer to become a fan of their profile. It tactic use regulations Facebook, a profile is blocked by network administrators on the page can be put together all the company’s activity in the Facebook status updates (short messages and links), notes (longer messages that can replace the company’s blog) you can connect to a page on a separate tab forum. If a company has an application, it can also be “tied” to the page in a separate tab.
Internet – a unique environment. Not one media source can not boast of such adaptability and flexibility. The network allows for a wide variety, including custom advertising solutions to suit absolutely any customer. It's a great field to promote absolutely any kind of goods. Compared with paper publications, radio and television advertising on the Internet as a highly effective means of conveying information to consumer has significant advantages. In 70% of the standard promotions that offer sites are exhausted banners and PR.
Quite a few sites to announce its price list and more sponsorship categories, holding online conferences, placing online advertising and the huge number of complex proposals. In our time, a fairly common type of non-standard advertising are all kinds of sponsorship. The standard sponsorship package is as follows: in the menu of the site includes an advertiser logo, and is located under the appropriate heading banner ads. Very often such a placement PR-materials are added to an advertiser – or a news article in a certain amount. This is a very effective way to attract attention.
The issue of pricing of sponsorship packages for each individual site, so it solution depends on the subject, attendance of a specific section and the quality of the audience. The sponsorship package by itself, based on the definition, can not is cheap, not even on the most popular websites of its price begins with 30 000-40 000. At the same popular sites, the cost of the sponsorship package for the month may generally be calculated from one hundred thousand and more. This type of advertising is ideal for companies that specialized business. To place such advertising is a point, tying the information to a particular section, it gives an opportunity to get not only the target audience that are interested in their products, but also carrying out its brand branding on the front page of the site. Therefore sponsorsto may be considered very effective way of modern advertising.