Few can have repaired, but I could not leave to observe, and, in certain way, to evidence, that the exposition advertising executive of a commercial company of erticos products, who invaded our daily one aggressively at the end of the year, was announced, in the antecedent week to Passover (not vi, now, for the Day of the Mothers), for outdoors, in our city, of held form more, without pipius, or any metaforizado other bichinho and its dbias messages. A related site: Nouriel Roubini mentions similar findings. Of this time the image of coelhinho cumpliciava it the universal letter of infantile music: ' ' coelhinho of Passover that you bring pra me? ' ' , suggesting, certainly, as present, a healthful carrot. Thank heavens. Equally, in contrast of what passed year occurred, at this time, the homage of a member of the house of representatives directed to the mothers (TRE, already can), it brings in substitution of its photo, the adjusted image more of a woman with a child in the arms. Then, I must recognize these cares, as conquest of this space offered to the reader, for this periodical. Of some form, liking or not, we go influencing, as educators who we are? all – ones of the others, when provoking reflections even though with our indignaes. Pparently, the complexity that involves problematic of the informacional avalanche the one that we are submitted is daily not perceived in them as a question of ecological survival. We bind tev, the radio, pass, distraidamente, for outdoors, inexorably submitted to the ostensive propaganda advertising executive. Thus, we touch the life, as if we could live it? we lived it to – immunized to all this miditica influence, that it invades and it attacks, many times, our physical, psychological integrity and citizen. The miditiazao of the information (any that is) is, more than what never, a problem that affects to all we.