To take the advantage the opportunities offered to you the list of underwriters of its website (e-zine), it is necessary to master the art of relations. This is the way to keep customers who return again to you, wasting your money in your business, and this ensure the future of your business. Your mailing list is the key to build relationships with potential customers, so you must do it consistently. The first step in building relationships is to be able to identify: perspectives customers loyal customers old customers lost customers. Obviously, loyal customers are those who spend more.
So, how to start communicating with your mailing list to convert them into loyal customers? Building the relationship through E-zines (electronic magazine) persons registered for your e-zine, since he promised to send regular quality of information that is relevant to your needs. Be sure to do this and to continue it, so they want to stay in your mailing list. Make your informative e-zine. Of This way, you will be seen as an expert in your field: for someone who wants to see him. Include its subscribers and make them feel appreciated. Here are some ways to do it: make online surveys to your e-zine subscribers to answer a question with the choice of 3 of responses which can be made by clicking on a link. Encourage your subscribers, you can provide a link where you can post your comments and other observations. Make sure that you acknowledge these and perhaps provide a small gift to people whose comments is included as a cover page in your next e-zine.
Invite questions and suggestions from their readers. Be sure to respond to them. The point of e-zines (electronic magazine) is to foster the belief that you are an expert and can be trusted.