Companies and Consumers

This entry was posted by on Monday, 9 April, 2012 at

The information is the product that cannot lack in an organization. It does not import which is its business, the information is basic product! Either welcome to the universe of the interatividade where the consumer is who decides what, when and as to consume. In this age of ' ' dictatorship of consumidor' ' the focus is content. After the setting of the new model of communication, initiate with web 2,0, where the user is who said the guideline and its interests, constantly we see favorable consequncias for the relation company x consumer. They are new chances and new papers that if inside detach of this scene extending the relationship and the communication properly said between ' ' comunicadores' ' ' ' receptores' '. More than what to inform characteristics of a product or the descriptions of the offered services, the companies/marks must serve of source for its public, through offer of excellent content, inside of its segment of performance. The consumers want to be informed, they want to be colaborativos, to change knowledge and experiences, want to interact.

In the model where the traditional vehicles had lost the control on what it is propagated, grow the chance of the marks if also to become the informative vehicles, offering to its consumers the access the differentiated, focado content and of quality. Ahead of this, the writings start to be the heart of the communication agencies and the planning the brain of them. The writings must be espelhar in the digital agencies, where the different areas if join to think all, from there the importance of the professionals as journalists, editors advertising executives, webwriters, to understand the rules of the content production, for the vehicles and structures planned in projects of captation of hearing, as SEO, linkbuilding, among others. With as many possibilities and ways of diffusion, she is necessary to plan the disponibilizao of the information in some platforms, being integrated subjects, dialoguing and creating relations between all the users, stimulating the participation and fomenting the relation between the mark and the public.

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