Modern Enterprise Management

This entry was posted by on Wednesday, 1 January, 2014 at

The dynamics of the markets in the world economic stage, have characteristics that have led to companies competing to re-update them not only their production processes with technological advancement that ensures quality and productivity, but to reorganize its administrative sustemas to make them more effective, less costly. This has led to evaluate assess the scope, impact of organizational communication this should be given in such a way that benefits the company in achieving its objectives. Hectony Contreras on the subject reminds us to bear in mind that organizations are as cited (Schein, 1995)

“The planned coordination of the activities of a group of people to seek to achieve a common objective or purpose, through the division of labor and functions, and through a hierarchy of authority and responsibility “to this is Agege the fact that all social organization has its own culture that identifies, characterizes, and gives the difference image and it is therefore important to understand, expand and strengthen the culture of a company as it integrates the behaviors toward common goals, is a guide activities, development of standards and policies to establish guidelines, in short, culture directs the overall operation of the structure indicating the priorities and global preferences that guide the actions of the organization. In that sense, it is critical to address the study of an indispensable means to raise awareness, expand and consolidate the culture of each company. That means, is organizational communication. This type of communication is of greater importance when operating within a context of organizational change product of an acquisition comes into play where a number of elements to be considered in addition to the culture shock that could be presented..

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