We consider the remaining courses of action. To boost sales, you can do 2 things: 1. Increase the number of customers 2. Increase the average bill (the average amount of purchase). How to get customers? It's simple: 1. Increase the number of visitors Shop 2. Increase the percentage of buyers of store visitors 3.
Increase the number of repeat purchases to attract new visitors, you want to invest in an advertising campaign or a special promotion. Plus: You can increase sales, if able to attract paying customers. However, the cost of attracting one client in the current conditions will be comparable with the margin on the product you are selling, and then you pick up sales and lose profits. In the current environment to the use of small low-cost promotions. In general, the method may not be very effective. Standard rate – lower prices.
It is believed that this attracts new visitors shop. However, visitors are not low prices, and the information that the store lowest prices. Ie visitors attracted to stocks that list prices. Advantages and disadvantages of promotions and advertising, see above. But decline in prices is working on another very important factor – the ratio of visitors and shoppers shop. See more detailed opinions by reading what Rogers Holdings offers on the topic.. What else affects the way that as many visitors, or "tourists" as they are sometimes called, was the buyer? As we have said, it affects the price. Also affect this factor, we can by optimizing the product range, using a matrix "turnover – rate of return" (this one and the following articles). Even at that rate affects the quality of sales and service. What works best seller, the more store visitors become buyers. To keep the sales volume of money, we can not attract new customers and try to increase the average check, ie the amount of money that customer leaves the store. You can do this: 1. Optimize the selection and display of goods in terms of profitability, turnover and the possibility to find a buyer or additional related products. 2. Increase sales of complementary and related products. The effectiveness of these sales is directly dependent on the work of sellers. In most cases, almost any more or less expensive purchase can be sold additional or related products. On average, it can increase sales by 20-25%. Advantages and disadvantages of this method. 3. Actively sell more expensive goods. Unfortunately, salespeople often can not or do not want to do it. The advantage of this method is that it increases the turnover and profitability, ie direct impact on profits. So, as we see most of the ways to increase sales associated with increased effectiveness of sales and service. To do this we must: 1. Gain the ability of sellers. 2. Educate sellers. 3. Control vendors. 4. Motivate salespeople. 5. Develop sellers. Detail exactly how to do it, we will examine in future articles.
For an effective advertising campaign should take into account two major factors that influence the perception – the mentality and motivation. As already noted, the mentality of a people or nation can be classified in such four directions: 1. Unitarian mentality. 2. Mentality, which tends to be passive safety and provide the benefits of personal life. 3. Mentality, open-progress or risky ventures. 4.
Mentality, open to change. Study of the target audience in terms of mentality have greater predictive power, because that mentality is a factor of permanent and extended to large numbers of people. Only mentality can answer many questions about why one country advertising campaign was a great success, and in another – the same ads themselves only generates negative emotions. Mentality can change, but it requires considerable effort and a long time. Knowing the mentality of the people of the country, which will take place advertising campaign, we can envisage a possible reaction to this or that advertising appeal. For successful advertising campaign is also necessary to advertise the agency thoroughly investigated the behavioral motivation of the target audience, the motivation, which is closely connected with mentality. Knowing the information about the motives of the authors advertising appeal can enhance the intensity of positive motivation and reduce the effect of attitudes that hinder the purchase of the product. To develop an effective advertising appeal advertising agencies should clearly find out first of all to themselves, on what motives to celebrate, to get some effect from it.
Meeting with clients is an integral component of the process called "sale". But like an appointment? After all, most clients are not configured to meet you. Unless of course you are not selling unique products, the best-huge demand. But as a rule, all selling similar goods at relatively similar prices. Therefore, we must be able to schedule meetings and "break" through "Chinese walls" objection. There are several standard objections to scheduling an appointment, faced by all sellers. Let us consider the standard objections and possible options to overcome them, for example, a sales company which is carrying wholesale trade in manufactured goods: 1) "We are already working with other vendors!" The most good answer in this case – a question! It sounds like this: "If you had a reason for that to start working with the new supplier, what would it be?" This question makes the person you are speaking to think about what puzzles you.
The client is able to answer why he would be willing to cooperate with the new supplier. After all, everyone is looking for new opportunities. And even if he is 100% satisfied with the current provider, you can find out what we could supplement them. However, it is possible that you may get caught a man who does not want to think about. Therefore, there is one option to overcome the objections: "Very good. I sure – they are worthy partners, if you select them. We will help you to expand opportunities of service that you already get, or at least, evaluate, whose services are better.
The disadvantage of these programs is that they need to be updated periodically due to changes in legislation. All of these free software products can be written in virtually any tax office or download site GNIVTS FTS (www.gnivc.ru). Along with all of these programs appeared on the Internet site of taxpayer OnLine, which allows small organizations and businesses, reports the tax on UTII (tax Declaration for the unified tax on imputed income for certain activities), fill out and return to form UTII and information about the average number of employees for the preceding calendar year, 3-PIT. You just enter some information about yourself, click on the button "create account" and the demo open all the sheets to verify the declaration. Resource automatically calculates all the amounts and disclosures in the strict accordance with the law, and automatically determines OKATO and others data. This is very handy when filling, and significantly reduces the risk of filling in erroneous information in the declaration. After viewing the demonstration, clicking on the "View the full version, you will be asked to enter an access code. The access code can be obtained by sending SMS to short number.
The sum of SMS is relatively small (approximately 4 rubles, depending on the operator). After which you can print the completed sheet declaration or save them to the media. Just landed an electronic XML file reports, which will need to keep on the same carrier. XML file now require multiple inspections. In It contains all the information about the declaration, which allows a fairly rapid acceptance of the report, not a pack for a long time in the queue. Just using an XML file, you can report by means of the Internet.
The biggest advantage of this resource lies in its "Automated,". Also in contrast to the software do not need to update and install on your computer. Are reporting in a timely manner. Good luck! Attention! Neither the website nor the author of the article does not bear any responsibility for the potential damage associated with using information from this article. The article is neither any legal act or regulation of any action. The article is written for information only educational purposes only!
'What is the discount cards? " – This question can be heard now more often. The reason for it is that such cards had already introduced many hypermarkets, department stores and companies, and many clients they have successfully used. But, unfortunately, some buyers are still not very well have information on this issue. This was the occasion for writing this article to tell you more about discount cards, thereby responding to your questions and dispel some doubts. Discount cards – is primarily an opportunity to save a civilized manner. In many countries the use of loyalty cards has long been a daily occurrence, but to us it has come relatively recently. These cards look different. Most often it is a plastic card equipped with a barcode.
Also it may just be paper card, which indicates what kind of discount you get. But it is important note that the discount cards guarantee a discount only in strict compliance with all rules governing their use. For example, the card must be present prior to calculate the final amount, and even more so before been knocked out cashier's check. Likewise, often discount discount cards are not applicable in times of stock sales and the seller can not be combined with other discount cards. There are several types of discount cards, which work certain principles. Let us try to figure them out: – The most common standard discount card that provides a fixed discount percentage of the amount of payment. Such a map can be obtained free, such as making a purchase at a certain sum, by taking part in a promotion or as a gift from the company.
It is best to consult a professional appraiser of the appraisal company that will act in your best interest and help to make a deal on the most favorable terms. Another example: because of demolition of the house where you lived, the City gives you another place to live. The best way to learn is equivalent to a replacement – is to consult a professional real estate appraiser, who will determine the cost of Both apartments, compares their value. If the difference is not in your favor, you can require the administration to provide a more expensive apartment. Real Estate for many is the main capital, so it is very important for any operations with it to know its real market price to get the maximum benefit from the transaction. Specialist real estate appraiser will always help you with this. In cases associated with the purchase – the sale of the company may be required valuation of all assets of a business: real estate, equipment, furniture, etc., belonging to the enterprise. In this case it is better to apply in evaluating companies, which will determine the correct value of all assets, and you will be able to implement transaction on favorable terms.
Also, evaluation is used in order to optimize taxation. The tax rate for property companies is low, but if the tax base is large, and the tax will be a higher amount. Literate assessment of property companies, which will minimize your tax costs can be carried out only experienced independent specialist otsenschikom.pri sale or other disposition, in order to privatization, the transfer facility in trust, lease, transfer facility, as a contribution to charter capital, funds of legal persons, when the object is used as collateral, with the assignment of debt liabilities associated with the objects of state property, the property of the Federation or municipal property, with the nationalization of property, with mortgage lending for individuals and entities in the event of disputes about the value of the market value of the property mortgage, in the preparation of marriage contracts and division of property divorcer the request of one or both parties in the event the dispute over market value of the property upon redemption or other legislation of the Russian Federation, seizure of property from owners for state or municipal needs, in order to control correct payment of taxes in case of disputes on the calculation of taxable bazy.kogda paid shares of non-monetary assets to determine market value contributed to the authorized capital stock public property. Art. 1934 Federal Law "On Joint Stock Companies" from 26.12.95 208-FZ.kogda repurchased shares joint-stock company at the request of shareholders. Art. 1975 Federal Law "On Joint Stock Companies" from 26.12.95 208-FZ.v If you pay any increase in non-cash contribution of a participant's share of the limited liability of more than two hundred times the minimum wage.
Art. 15 Clause 2 of the Federal Law "On Limited Liability Company" from 08.12.98 14-FZ.kogda make a mutual contribution to the production cooperatives, exceeding two hundred and fifty times the minimum wage. Art. 10 FZ "On cooperatives" from 08.05.98 41-FZ.kogda put up for sale by the Agency for Restructuring Credit Organizations of the assets or business of a credit institution in the sale (Transfer) of assets under restructuring of the credit institution. Art. 18, 19, 20 of the Federal Law "On Restructuring of Credit Organizations" from 08.07.99 144-FZ.Kogda company sold any part of the debtor's property during the period of external administration, for sale property during the bankruptcy proceedings.
Writing this small but useful article I pushed the fact that most entrepreneurs are paying their money for services that they provide experts to report to tax authorities for entrepreneurial activities and income received. This is what happens? Pay taxes, but still need someone to pay for the paperwork for reporting? But can this be done without any knowledge of accounting and taxation. To do this, there are many software tools, which themselves are counting and issue tax returns and other records. It requires only a computer and printer. Well, if there is no printer, unloaded forms can simply be written to any media and print any stationery department for "a penny". Of the software can distinguish free and paid. First understand, what's the difference between them.
Seemed to why we need paid programs, where there is free. Or maybe free – bad, sloppy or anything like that. Of course not. Both those programs are good for reporting. Then what's the difference? Let's look at what do you choose the program for you. Of course, if you're a large organization (legal entity) and you need to all reports, including the FIU and other government agencies, produced and worked with one database is better to choose paid software, such as "1C". This will allow your accountant to effectively without any "zamarochek" bookkeeping and accounting, as All data on the activities of the organization and Personnel will be in one program. This saves you from unnecessary data entry into other software products that are used for specific purposes.
Affiliate programs are in fashion, many people choose this way to generate money from their houses because it is easy, profitable, does not have to invest any money and it can develop in the hours available from the comfort of a home. An affiliate program is a system that allows you to generate revenue by promoting other people products via a link from affiliate, this link of affiliate is a special link that detects that the visitor who is visiting the page has been brought for you and the product owner wants to thank you it offering a percentage of Commission if at the end that visitor ends up buying the product. There are many companies, such as clickbank, which gives you a list of websites that your you can promote completely free, who pays all commissions in this case is that company because it is who processes payments, i.e. made of an intermediary between the affiliate and the marketer, another way is that the vendors themselves you offer your own link without any intermediary company and is the own seller who pays you commissions. Is that better? that you pay an intermediary or your dealer? under my experience I always recommend that there is an intermediary recognized and expert in the subject such as clickbank which has a good reputation for over 14 years and never there has been no protest, if it is the own seller who pays you not know his reputation, if you end up paying or is not why that always work with clickbank a company reputed for their good practices online. Does promoting a link from affiliate to get sales? Although menial to an affiliate program usually being free is your decision if you want to spend money or not on promoting your link from affiliate, obviously not all are experts is why I offer below a few tips that will help you get visits without much effort but in some we must invest a minimum of money, as I said is your choice.