Lock and Win

The crisis has revived the almost forgotten since 1998, term – lease on favorable terms – reducing rental rates, deferred payment, very loyal by the landlord in terms of conversion of premises for food services, obtaining necessary approvals, the purchase of additional capacity, etc. However, please note that these conditions have been proposed mainly anchor tenants, and only the most successful brands in the restaurant business and catering to exploit them. 4.Sokraschenie budget for the promotion of domestic franchises in the food sector. Restaurateurs believe that because of declining purchasing activity of the target audience, these costs will be money thrown away in vain (Damn-Stick, "" Chocolate, "" Mug "," Baby-Potato "and many others). However, the axiom of "advertising – the engine of trade" is unlikely Is it possible to be questioned. I am confident the further successful development of franchise networks in Russia is impossible without competent promotion of brands in the food sector with proven advertising and consulting companies.

The company "Business Market" is always ready not only to "share your success, but also contribute to it, using all his experience and proven technology to promote your franchise. To most efficiently and effectively adapt to current conditions, the market should not bet on budget cuts to promote the franchise, and the adjustment of development strategy: the search for new suppliers, negotiating to reduce rent rates, the costs of personnel, transfer of most of the functions not directly related to the kitchen (legal department, accounting, logistics, advertising and PR) on outsourcing. 5.Osnovnoy revenue growth accounted for a segment 'Fast food' and a variety of formats in the democratic middle price segment. Before the global financial crisis, market development catering proceeded rapidly. In comparison with the population of other countries, Russians spend on meals outside the home a small portion of their income, however, the culture of food consumption is changing rapidly, including through the efforts of large networks catering and restaurant business to new players with worldwide reputation, which continues its expansion into the former ussr. All this gives rise to experts in one voice to say that the food service market in Russia is still not saturated and there is still enough room for a large the number of players, a considerable percentage of them prefer to objective reasons, namely the development of franchising.

In Russia there is no significant market experience in the restaurant business and traditions, no experience accumulated methodological framework that helps to run a business. In order for the restaurant began to make a profit, you need to build competent marketing policies aimed at attracting and retaining the target audience, the constant retention of interest in its trademark: informing the population about the opening of schools, the maintenance of constant interest to him, while attracting new visitors, and forming the loyalty of old ones. All above tasks successfully solves the franchise way of development of this business. After all, an entrepreneur who became a part of a well-known brand and proven business system, not simply to minimize their risks, but also takes already established a loyal audience for your institution.

Within the segment catering to the development of Russia is extremely uneven. Growth Rate catering market in Russia fell in 2009 ("crisis year") in a 3-fold (from 33 to 11%, according to the consulting department of RBC). When the demand for franchising deals in the restaurant business and fast food remains at a fairly high level – over 50% of applications for the franchise this direction (2009 – 1 half of 2010, according to consulting company "Business Market "). What is the cause of such fluctuations in the development of this sector? In this article I will answer this question. In a world of absolute leadership by the number of franchising offers franchisees belong in the public food – most of them fast food franchise. Network of McDonald's (about 32,200 establishments), KFC (Kentucky Fried Chicken, more than 3000 points, only on the Chinese mainland, the network bought the domestic brand Rostiks ), SUBWAY (more than 300 universities in Europe), Fry Chicken, Texas chicken, Burger King , Dunkin Donats known townsfolk far beyond their homeland – the USA and there are at present in all continents. The situation in Russia is somewhat different from the world: the number of franchise deals in the catering does not exceed 10% of the total number of proposed franchise. Russian franchise is rightly called a "trademark". Because the proportion of franchises in the area of apparel and footwear retailers with confidence exceeding 50% of the proposals, and this provision remains unchanged since 2005. In world practice, the same franchise associates with fast food.

Later, this system was borrowed by schools of karate. Innovation was extremely successful, taking into account the mentality of the Europeans, not differing faith in teachers and patience, as compared with the Japanese. They demand quick results. As well as a variety of badges: badges, emblems, badges, telling others about the rank of their carrier. This change was well not only for raising self-esteem of pupils, but also to the financial condition of schools and coaches. After all, each renting a belt – it is paid. In some schools, it simply bought the belt, regardless of its future the carrier (maybe already online stores with belts is ) Re kapueyry, the belt system reminds me of the marketing system of franchising.

There is a primary school in Brazil, say Expressao Paulista (arbitrary example, the situation similar with all schools). If a person engaged in Kiev Expressao Paulista, wants to get the belt, it will need to wait for the seminar. Seminars are held approximately once a year. At a seminar in Kiev coming artist from Brazil and dedicated students. Participation cost about $ 100 for three days.

Kiev coach has no right to himself to give the belt to his disciples, because This school is part of a worldwide school Expressao Paulista and Kiev office has its own curator in Brazil. And that the curator, of course, very interesting to come to Kiev, with a paid flight, accommodation and fees for the seminar. What's the most fun, belts in different schools kapueyry – different. That is, if you are in the same school, then Arriving in another, you will need to crawl on lap hierarchy first. I hate when I try to impose some artificial value system aimed at extracting money from me (this sin in Ashe kapueyra). Something reminded buy armor for real in the mmorpg – people buy totally non-utilitarian things (even things as status) to raise self-esteem in a narrow range just like they did. There is an argument in favor – getting the belt is an incentive for self-improvement and gives systematic and meaningful training. There are already individually. I've had enough self-discipline and willingness to engage. And someone may be necessary belt. ps In this article the word "Kapueyra" all the time I wrote with "y" vseredine. Although it is common spelling of "capoeira". What would little to clarify the situation, I will mention that in the Portuguese unaccented letter "o" sounds like "y". In Russian, for example, "a" tends to be "a". As with the word "milk", which probably drives the stupor of foreigners in our pronunciation of his usual "Malak". So, a transliteration of the word capoeira is ambiguous and allows for two options. In kapueyre not block the blows to just shy. Kapueyra well-developed arm strength. Stick in the photo – the berimbau, one of the main musical instruments. Rod passes in a game style to the accompaniment of live music.