Posts Tagged media & communication

IFA Berlin

Posted by on Friday, 31 March, 2023

From September 4, QTom introduces the groundbreaking concept at the IFA in Berlin. QTom, the first interactive music television, offers the possibility to create his very own music channel on television viewers for the first time. QTom is designed for the TV and the first step on all Philips net TV televisions and to receive. The concept is quite deliberately on an intuitive and simple operation with the remote control. Music TV said that so far mainly endless ring tone advertising, shows for pubescent teens and a broadcast schedule, which is reduced to the lowest common denominator in mass-compatible. QTom delivers tailored music television in quality in the House, however, the viewers.

Three simple knobs he can customize the program as with a dimmer, his individual style and his mood about the remote: simply rotate faster or slower music. Just turn more hits or rather cool Insider tracks. An experienced editor in the background always ensures the precise programme and the latest clips. So can the QTom individual moods and personal preferences of each spectator play, without patronizing it. The one-size-fits-all approach of linear television has long served out. Jeff Leiden. QTom we bring back the fun years lost in the music television”, formulated Oliver Koch, one of the two founders of QTom, the goal of the project. His partner Tobias Frohlich adds: the music consumption has increased extremely in the last few years, but music TV is absolutely unsatisfactory in the context of pure OnDemand Services.

With QTom we close the gap finally between MTV and YouTube.” The launch of QTom celebrated euphoric music community on September 3. In a press conference 19:30 started to point the first interactive music television solemnly. Then the DJ team reigned bass ill euro feat. Mister Santos (massive Tone) on the dance floor and brought media representatives, journalists and music fans to dance. From 4 to 9 September, QTom presents the future of TV at the IFA Pavilion tele vision”in the summer garden the international radio exhibition in Berlin. About QTom your music rules! QTom is the first interactive music television, allowing viewers even in the music program to intervene. The content is supplied by the music labels and broadcast in high audio and video quality via stream in the IPTV television or the Web browser. QTom is ad-supported and free to the Viewer. Through a targeted wishes of the individual music QTom enables accurate operation of predefined target groups of advertisers. There is a commercial-free premium model in planning.