NetBooster Group joins forces with metapeople and thus significantly strengthens its position in the European market. NETBOOSTER, one of the leading independent providers of digital communication in Europe, today announced a merger with the performance marketing agency metapeople. With this merger, NetBooster strengthens its position as one of the largest independent digital agencies. At the same time extended metapeople its international reach and expertise in all product areas. metapeople was founded in 1999 and has become over the years one of the leading digital communications agencies in Germany and of Switzerland. As one of the most successful German-language service provider with focus on search engine marketing, display advertising, affiliate marketing and social media marketing, metapeople works across the channel and internationally in up to 25 languages with around 100 employees for renowned clients in the industries of telecommunications, shipping trade, travel and insurance.
This step strengthens NetBoosters size and Presence in Europe and accelerated not only the growth of the group, but enhances also the sales and the company’s results. metapeople can employ international expertise to further expand of their business and for their clients realize through product synergies and expansion of economies of scale. The newly formed team consists of more than 550 employees worldwide and brings together campaigns in more than 95 markets on six continents. So metapeople and NetBooster can combine skills just on existing and emerging issues such as search, affiliate and media, ad exchange, Facebook, and realize a high quality for advertisers in all major European markets. “The merger with metapeople is equivalent to clear desire to create a significant position in all relevant European countries our strong local presence. This goes hand in hand with our desire to be the Agency of the future and to be always one step ahead in order to create the best solutions for our customers. Thanks to the international network, we now have a comparable clout to leading agencies in Europe reached”, Raphael zier, Managing Director of at NetBooster group.
The merged expertise will focus on digital marketing of the future, in particular on ad exchange and Facebook, with experts in this field who are always on the latest state of the art. The merger of the companies will still be a boost research and development, which is to be able to offer unique and more innovative technologies to the customers of the group. The acquisition of Metapeople is clearly in line with our ambitions to attain leadership in every European country with strong local organizations. She decides a first circle of acquisitions that were necessary to achieve our position. In addition, it is associated with our desire to be the future agency and to stay a step ahead is to offer our customers the best resources and technologies. Thus we have due to our international network, combined with the Agility and the ability to very rapid decisions of smaller companies, same penetration as very large agencies”, commented Raphael ornamental, CEO of NetBooster group. NetBooster in back we can reach the thickness of a leading group for digital communication.
To do this we provide our customers an international network as well as technologies and unique expertise. Furthermore, I am pleased very to see how Metapeople will become a strategic platform for NetBooster in one of the largest European markets”, Tim adds stripes, founder of Metapeople. About NETBOOSTER: NetBooster as independent interactive communication group founded in 1998, that provides comprehensive and specialized expertise to customers in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, affiliate, Web design, online media, CRM and social networking. With high investments in research and Development provides the Agency with their expertise and digital marketing technologies of tomorrow to guarantee its customers the best returns on their investments. NetBooster is in France, Italy, United Kingdom, Spain, Germany, Finland, Denmark, Sweden, the Philippines, China, and Brazil.
The group is led by Raphael ornamental and has 450 employees. NetBooster achieved a consolidated turnover of EUR 45 million in the year 2010. The Group bears the seal of OSEO-ANVAR and is thus recognized as a “innovative business”, an innovative company. NetBooster shares are traded on the Alternext market of Euronext Paris. ISIN code: FR0000079683 – ticker code: ALNBT for more information please visit our websites:, contact: NetBooster GmbH Gilles Bourdin, Managing Director of Berner-Street 64, 60437 Frankfurt Tel: 069-71 91 49 70