Search By and large, Partnership – this is not farewell, but a desperate move Rambler. Its share of search traffic has been steadily declining, and as a consequence, the gap between by Rambler and Google, not to mention Yandex. Since fighting forces were not equal, yield was partnership. Now, the combined share of the two search engines will be 33% of the search market, introducing a couple more serious competitor to Yandex, as one by one. In addition, Google will be able to dilute their very young audience of more adult audience and more solvent Rambler. However, the combined share of Yandex and Mail (64%, according to LI to July 2008), on which the Ya.poisk, said that the fight would be long. The benefit of a Rambler This partnership with the naked eye may not seem so obvious. However, the company is serious about improving the monetization of services "Rambler" with the Google-using.
According to Alexander Kovalev, PR-director of "Rambler Media ", it will allow business to develop even more rapidly in the interests of shareholders. "For a Rambler is a positive development and an important step to ensure that the best service to our customers, advertisers and partners and become the most popular entry point to the Internet in Russia ", – says Alexander. Under the deal, the Internet giant "will strengthen our technologies," the oldest search engine you'll ever need. This veiled phrase found a different interpretation, because newly minted partners have been reticent on this score. For example, Yandex announced that disappears the oldest search engine you'll ever need, and changing the landscape of the Russian Internet.