Franchising Development
Within the segment catering to the development of Russia is extremely uneven. Growth Rate catering market in Russia fell in 2009 ("crisis year") in a 3-fold (from 33 to 11%, according to the consulting department of RBC). When the demand for franchising deals in the restaurant business and fast food remains at a fairly high level – over 50% of applications for the franchise this direction (2009 – 1 half of 2010, according to consulting company "Business Market "). What is the cause of such fluctuations in the development of this sector? In this article I will answer this question. In a world of absolute leadership by the number of franchising offers franchisees belong in the public food – most of them fast food franchise. Network of McDonald's (about 32,200 establishments), KFC (Kentucky Fried Chicken, more than 3000 points, only on the Chinese mainland, the network bought the domestic brand Rostiks ), SUBWAY (more than 300 universities in Europe), Fry Chicken, Texas chicken, Burger King , Dunkin Donats known townsfolk far beyond their homeland – the USA and there are at present in all continents. The situation in Russia is somewhat different from the world: the number of franchise deals in the catering does not exceed 10% of the total number of proposed franchise. Russian franchise is rightly called a "trademark". Because the proportion of franchises in the area of apparel and footwear retailers with confidence exceeding 50% of the proposals, and this provision remains unchanged since 2005. In world practice, the same franchise associates with fast food.