American Line

This entry was posted by on Thursday, 18 July, 2019 at

The new Fashion line is accompanied by a press campaign and viral marketing and PR campaign. The interviews and performances by Cathy Guetta guarantee a successful start of the collection. WBCP announces partnership with Selectiva S.p.a. for Tweetys cosmetics debut Warner Bros. S.p.a. has contracted with the Italian licensee Selectiva consumer products, which will create a cosmetics line in the style of Tweety. The line consists of an Eau de Toilet, a cheerful, fresh scent with a floral bouquet and notes of bergamot, grapefruit and orange. Besides Tweety fans on a body lotion, a shower gel and a body powder can look forward, which also have a perfume scent of the Tweety.

“The partnership with Selectiva allowing Tweety entry in the field of cosmetics at a very high level”, Maurizio Distefano, General Manager Italy Warner Bros. Consumer products. “Aquolina has the essence of the Tweety instantly recognised brand and created an extensive product line, which is perfectly suitable for the target group.” Lorella COPPO, General Director of Selectiva s.p.a described the cooperation as “an excellent opportunity to strengthen our position in the American market, is a leader in the Selectiva next to pink sugar in the field of cosmetics for women. Tweety is an internationally renowned brand, this fact makes it easier to tap into new markets.” The future for the small Canary, which stands as the epitome of youth, freedom and vitality, looks so sunny yellow. Tweety was able to increase his popularity in Europe by means of innovative product launches and promotional campaigns and has won the hearts of fashion-conscious women and girls single-mindedly. Last year, the brand, for example, in Germany with an innovative cooperation with the renowned Designkunstlern Thomas Kuball and Peter Kempe suggested new ways. The pioneering project, which recently global magazine (May 2008) was praised in an article of the license, with limited special took place also in the Peek & Cloppenburg clothing chain and was accompanied by in-store sweepstakes games.

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